BrightAI Project Details +

BrightAI transforms business results by digitizing physical environments, making them intelligent and controllable—unlocking unimagined opportunities for growth. Bright’s team bring deep expertise in AI and IoT meshing integral roles in the development of iconic consumer platforms like Amazon Alexa, Amazon Fire TV, and Samsung SmartThings.

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OPPORTUNITY

Neil was brought on winter of 2022 to help define rich Creative pipelines across all BrightAI departments, and levels of hierarchy to further the Communication Design & overaching Creative Direction with BrightAI.

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TEAM

Our team consists of Co-Founders, Senior & C-Suite EmployeesEngineers, Project & Operation Managers, and Creative Staff.

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WHO:

Todd Ebert, Director of Marketing

Erin Dudley, Director of Operations

Nancy Li, VP of Product

Dane Messall, Lead Designer

Theresa Waggott, Senior Copywriting

Neil Yarnal, CD, Senior Designer & Illustrator

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SOLUTION:

Our talented, distributed team is extremely hands-on. Working with and enhancing the toolkit Studio Lo (Larry Olson) built in 2021, we have moved beyond the logo and entry Brand Systems to...

  • Define the BrightAI SmartCity, an illustrated concept presented to BrightAI to help turn complex subjects into bite-size narratives
    This was an intentional narrative concept, as Co-Founders stemmed from Samsung SmartThings
  • Create a useable, flexible icon framework working with the Noun Project. This encourages decentralized models, increasing Brand Accessibility for internal Creatives & pedestrians, alike.
  • Increase the usability and customization of the BrightAI Brand—building deeper Brand rules, guidelines, and systems for formatting across platforms like Mailchimp, Google Slides, Docs, and custom designs within Adobe Illustrator
  • Continue to encourage a hands-on, Iterative Brand Model— studying and restructuring internal Creative pipeline as needed

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Illustration

Half of Neil's decade plus career has been invested in Visual Development & Illustration for Storyboarding, Editorial Illustration, Motion, Color Theory, Package & Product Design. He has helped startups grow, and established organizations find a new sense of narrative self. Below is a smattering of the hundreds of Illustrations Neil has created for local & global giants, alike.
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Curated Clients Like Audi, People For Bikes, PopSockets, TedX, Ozo Coffee...

Illustration is a magical and incredibly diverse tool that breathes life into seemingly flat end-products across Marketing, Advertising, Digital & Physical Products & Packaging. Visual Development tells a story that weaves together the fabric of Copy, Video, Photography, Motion, Development and Design.

From 2011 - 2016, Neil worked as a Senior Illustrator for a number of clients ranging from Audi to Verizon Wireless.

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A life-long learner, Neil is absolutely obsessed with learning how tooling can create more holistic Creative Services. He took roughly 6 years off of Illustration to round out his offerings as a Brand Designer, Creative & Business Strategist, Art & Creative Director. In 2023, Neil has begun to offer Illustration as a Creative Service, once again, and is stoked to be working on a number of fun, Illustration builds.

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Neil has worked with numerous award-winning Creative Agencies & Studios to help bring his Illustrations to life:

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Let's create your future!

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Brands hold tangible, addressable data— what legacy will your work leave?

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