BrightAI Project Details +

BrightAI transforms business results by digitizing physical environments, making them intelligent and controllable—unlocking unimagined opportunities for growth. Bright’s team bring deep expertise in AI and IoT meshing integral roles in the development of iconic consumer platforms like Amazon Alexa, Amazon Fire TV, and Samsung SmartThings.

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OPPORTUNITY

Neil was brought on winter of 2022 to help define rich Creative pipelines across all BrightAI departments, and levels of hierarchy to further the Communication Design & overaching Creative Direction with BrightAI.

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TEAM

Our team consists of Co-Founders, Senior & C-Suite EmployeesEngineers, Project & Operation Managers, and Creative Staff.

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WHO:

Todd Ebert, Director of Marketing

Erin Dudley, Director of Operations

Nancy Li, VP of Product

Dane Messall, Lead Designer

Theresa Waggott, Senior Copywriting

Neil Yarnal, CD, Senior Designer & Illustrator

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SOLUTION:

Our talented, distributed team is extremely hands-on. Working with and enhancing the toolkit Studio Lo (Larry Olson) built in 2021, we have moved beyond the logo and entry Brand Systems to...

• Define the BrightAI SmartCity, an illustrated concept presented to BrightAI to help turn complex subjects into bite-size narratives
  This was an intentional narrative concept, as Co-Founders stemmed from Samsung SmartThings
• Create a useable, flexible icon framework working with the Noun Project. This encourages decentralized models, increasing Brand Accessibility for internal Creatives & pedestrians, alike.
• Increase the usability and customization of the BrightAI Brand—building deeper Brand rules, guidelines, and systems for formatting across platforms like Mailchimp, Google Slides, Docs, and custom designs within Adobe Illustrator
• Continue to encourage a hands-on, Iterative Brand Model— studying and restructuring internal Creative pipeline as needed

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