BrightAI Project Details +

BrightAI transforms business results by digitizing physical environments, making them intelligent and controllable—unlocking unimagined opportunities for growth. Bright’s team bring deep expertise in AI and IoT meshing integral roles in the development of iconic consumer platforms like Amazon Alexa, Amazon Fire TV, and Samsung SmartThings.

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OPPORTUNITY

Neil was brought on winter of 2022 to help define rich Creative pipelines across all BrightAI departments, and levels of hierarchy to further the Communication Design & overaching Creative Direction with BrightAI.

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TEAM

Our team consists of Co-Founders, Senior & C-Suite EmployeesEngineers, Project & Operation Managers, and Creative Staff.

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WHO:

Todd Ebert, Director of Marketing

Erin Dudley, Director of Operations

Nancy Li, VP of Product

Dane Messall, Lead Designer

Theresa Waggott, Senior Copywriting

Neil Yarnal, CD, Senior Designer & Illustrator

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SOLUTION:

Our talented, distributed team is extremely hands-on. Working with and enhancing the toolkit Studio Lo (Larry Olson) built in 2021, we have moved beyond the logo and entry Brand Systems to...

  • Define the BrightAI SmartCity, an illustrated concept presented to BrightAI to help turn complex subjects into bite-size narratives
    This was an intentional narrative concept, as Co-Founders stemmed from Samsung SmartThings
  • Create a useable, flexible icon framework working with the Noun Project. This encourages decentralized models, increasing Brand Accessibility for internal Creatives & pedestrians, alike.
  • Increase the usability and customization of the BrightAI Brand—building deeper Brand rules, guidelines, and systems for formatting across platforms like Mailchimp, Google Slides, Docs, and custom designs within Adobe Illustrator
  • Continue to encourage a hands-on, Iterative Brand Model— studying and restructuring internal Creative pipeline as needed

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Emerson Stone

In 2016, Neil was asked to join a budding new Boulder, CO-based studio, Emerson Stone. Hired as Senior Illustrator, Neil worked closely with Co-Founders to bring a fresh, modern take on Illustration within the studio. Scanning in textures from around the office—Neil re-introduced Digital Noise through bitmap textures.
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Pushing Bitmaps, Shapes, & Transparency Masks

Digital noise turns a seemingly flat illustration into a grounded "noisy" image.

In 2016, Neil was asked to join a budding new Boulder, CO-based studio, Emerson Stone. Hired as Senior Illustrator, Neil worked closely with the Co-Founders to bring a fresh, modern take on Illustration within the studio. Introducing Play Theory as an over-arching studio concept—Neil helped inject extremely creative thinking into Emerson Stone.

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The concept of digital noise took off in the mid 2010's as Digital Illustration became more popular. Playing with the concept of noise and stemming from a background in Traditional Illustration—Neil's inventive use of noise encouraged users to feel grounded when viewing the digital-forward Emerson Stone website. Re-creating a choppy, digitized version of toothed paper Neil found that this use of bitmap noise was best paired with sweeping, contemporary, and simple shapes — cutting against themselves like shapes and textures seen in architecture and landscape design.

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Neil enjoys helping the studios he's creating for re-imagine their own identity systems. Tasked with creating a modern set of Illustrations, Neil worked closely with Andy Stone to develop a scaleable, digital-first Illustration Toolkit focused on Play Theory. Influenced by his immediate environment; Neil scanned in various textures from the around the office including cowhide rugs, concrete floors, and studio couches to turn textures into bitmaps, a playful take on digital noise, itself.

Brands hold tangible, addressable data— what legacy will your work leave?

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